22/10/2018
DRACULA: ORIGIN - THE IMPACT OF SOCIAL MEDIA ON VIDEO GAMES

The video game industry has evolved to cater to the needs of a broader audience over the past decade. While shooter games such as Halo and Call of duty were the most prevalent games ten years ago, new genres have been introduced into the gaming market and older genres have reemerged. Moreover, small independent developers, such as InstaPort, are making their innovations in the gaming industry. Consequently, games that in co-operating elements of multiple genres such as Minecraft, Fortnight, Super Mario Bros and Five Nights at Freddie’s have received widespread acclaim. The increasing popularity of certain video game titles among the youth who are non-gamers can be attributed to the influence of social media platforms especially YouTube. There are also some who use Instagram for video game promotion, but YouTube is the main platform they maximize especially with the rise of Instagram Account Security issues and other hacking-related woes.

YouTube is currently the social platform of choice for gaming enthusiasts who wish to discuss games, review games, and share their hopes about the future of the gaming industry. This is mainly because of the graphical nature of games which makes it appropriate for gaming fans to illustrate aspects of the games through the YouTube videos. Otherwise, it is not easy to communicate gameplay, animations, art and music on Twitter or Instagram.

People who love watching YouTube videos about video games can be divided into two groups. The first category comprises of those who watch to gain extra knowledge about a particular game and the next group comprises those individuals who watch videos for leisure. The people who intend to acquire information about games through YouTube are more likely to be those who love playing the games. They might want to understand the plot, discover new facts, and get information about new games.

YouTube channels that are tailored for this research-oriented demographic include Mark Brown, GameXplain and Zeltik. These channels suit the dedicated gamer although they differ in terms of the content they display. Zeltik mainly shows videos about the game brand The Legend of Zelda. The channel was established three years ago and now has over 62,000 fans.

GameXplain is more diverse in its subject matter, and it covers the reviews, analysis and information about a great variety of games, mainly on the Nintendo console. It has over 900,000 subscribers. On the other hand, Mark Brown produces content that is interesting to game designers. The channel posts videos that explain in detail the artistic and mechanical procedures that are undertaken in video game design.

For those watching gaming videos for entertainment, PewDiePie is the channel that produces videos that suit them. This channel owes its success to YouTube and introduces an innovation which involves the proprietor filming himself playing games such as Amnesia and Minecraft. Moreover, it cooperates elements of comedy in its content to keep the viewers entertained and engaged. This strategy has been replicated by other channels with varying levels of success.

Social media has also promoted the rise of e-sports. This has been accomplished through the live broadcast of competitive video game events. The e-sport tournaments involve teams of professional gamers competing for huge cash prizes in multiplayer games.

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